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2024-12-03 00:00:00 Avenue Magazine Meet Design Star Alfredo Paredes

Meet Design Star Alfredo Paredes

DAVID GRAVER speaks to ALFREDO PAREDES, the man behind the design of the Polo Bar and more

Alfredo Paredes founded his eponymous design studio in 2019 after 33 years in-house at Ralph Lauren, where he served as executive vice president and chief creative officer. During his Ralph Lauren tenure, Paredes developed interiors, experiences, and products—and oversaw the design of one of New York City’s most beloved restaurants, the Polo Bar. With his studio, Paredes brings that same commitment to exacting detail and environment—whether it’s a residential project, his furniture line, collaborative product launches, or hospitality design, like Brooklyn’s hottest restaurant, Sailor. Paredes, too, has a book set for release in 2025 from Rizzoli.

“When I start working with a new client on a residential project, I take the time to connect and have a true understanding of how they envision their living space,” Paredes says. “This approach allows for the space to feel lived-in and personal, with layers of their experiences and memories. It’s less about creating something perfect and more about crafting a home that feels authentic, where every detail tells a piece of their story.” Paredes masterfully transforms the narrative into a design vision.

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