“I was obsessed with California, what celebrities were wearing, and where they were shopping. I was heavily influenced by the L.A. lifestyle.” – J. Logan Horne
A staple in NYC’s cool-kid social scene, J. LOGAN HORNE’s eponymous home and fashion collection has made him a style star with fans like Travis Kelce, Katy Perry, and Dua Lipa discovers ALEXANDER HANKIN.
Were you into fashion as a kid?
I was obsessed with California, what celebrities were wearing, and where they were shopping. My dad would take me on business trips to Los Angeles. It was the era of Robertson Boulevard and the Juicy Couture kids. I was heavily influenced by the L.A. lifestyle.
You’re pals with Katy Perry, the ultimate L.A. style star.
I moved to L.A. after high school. She was one of the first people I met, at a party at the Roosevelt Hotel. This was before she was anyone. I partied with Lindsay Lohan, Paris and Nicky Hilton, you know, all the girlies.
J. Logan Horne reimagines vintage prints from brands like Hermes, Gucci and Celine.
I was over fashion. I felt it was wasteful and frivolous. I started thinking about upcycling and sustainability. I was shopping online and saw these amazing scarves. I had a solution to the problem: the goal is to make use of these materials. It’s an homage because I have a lot of admiration for the brands I repurpose. The prints are just as relevant now as they were 30 years ago.
You just launched a capsule collaboration with Fernando Garcia and Laura Kim’s label Monse.
Laura posted pieces from their last collection with a floral football motif. I facilitated the whole thing while on vacation in France: 10 shirts, 5 pairs of shorts, and awesome home stuff.
Travis Kelce must be your new BFF.
I didn’t know who he was, which is embarrassing. I don’t follow football, obviously. He bought 10 shirts at once. He wore one to a game and it went viral. That same week, he went public with his relationship with Taylor Swift. He wore one of my shirts to the first concert of hers he attended in Argentina, which also went viral.
