On September 6th, Paris Hilton will release her sophomore studio album, titled “Infinite Icon,” which is executive produced by Sia with help from producer Benny Blanco who’s created hit tracks for Justin Bieber, SZA and Katy Perry. Hilton has said the record is “for the gays.” So it made sense for Hilton to perform at her friend, designer Stacey Bendet’s Alice + Olivia Pride party at Terminal 5. “Paris is one of the most iconic women of our time,” Bendet said. “And has a great soul.” Surrounded by oiled, muscled backup dancers, Hilton sang “I’m Free,” the first single off “Infinite Icon,” as smoke cannons and strobe lights went bonkers. The crowd, which included tons of screeching tween girls in sparkly pink outfits, went wild.
The packed crowd was not just Hilton fan-girls. We spotted Cuba Gooding Jr., Amy Fine Collins, Yvonne Force Villareal, Oscar de la Renta designer Fernando Garcia, Olivia Palermo, Pose star Dominique Jackson, Alexandra Richards, Tina Craig, Jenny Mollen, Dylan Mulvany, model Jessica hart, photographer Sophie Elgort, Dani Stahl, Leigh Lezark and Hilton’s core-crew: sister Nicky Hilton Rothschild, Bijou Phillips and Lauren Tabach-Bank.
Alice + Olivia “money” was doled out for guests to shop at a pop-up Paris Hilton boutique stocked with “Infinite Icon” bubble-gum pink hoodies, Hilton’s fragrances (the latest is called “Iconic,” duh) and tee shirts that said “QUEEN” in rainbow letters. The anxious, long line to get in was akin to a Supreme drop.
The Paris Hilton shop
A few Paris Hilton fun facts:
Paris Hilton Fragrances – at $25 bucks a bottle with names like “Love Rush,” “Gold Rush,” Rosé Rush” and “Luxe Rush” – are one of the top selling brands globally.
Hilton’s business empire, which includes bestselling books, a mini ice cream maker for Walmart, deejaying gigs, countless product endorsements and an “urban” beach club in the Philippines, rakes in more than $4 billion a year. Ka-ching!
There is a “longevity center” a.k.a. home spa at the humongous house Hilton shares in Los Angeles with husband Carter Reum and their two small children (son Phoenix and daughter Marilyn). The spa boasts a hyperbaric chamber, an infrared sauna that can fit six people, a cryotherapy machine, HydraFacial lasers and a Body Massager Slimming Beauty apparatus.
Her new fave catch word? “Sliving” – a portmanteau of the words slaying and living.
Let’s just say the Paris Hilton x Alice+Olivia show was sliving! – PETER DAVIS