“Leave with a new friend – or two.” – Zach Weiss

The return of the weekly dinner party “Niche Niche,” founded in 2019 by hospitality fixtures Ariel Arce, Kenneth Crum, and Chef Aaron Lirette is back.
At Heroes in SoHo, Chef Lirette whipped up dishes including crowd favorite mezze maniche pasta, while Zachary Weiss and Cadillac took on hosting duties.


Guests arrived to a fleet of sleek, new Escalade IQ SUVs outside of Heroes on West Broadway. At the seated dinner: models Sophie Sumner and Ben Jordan, jazz crooner and Avenue cover star Brian Newman and burlesque impresario Angie Pontani, internet wunderkinds Connor Wood and Isaac Hindin-Miller, Sotheby’s Kimberly Pirtle and super-stylists Beverly Nguyen, Anny Choi and Bailey Moon. Maitre’d extraordinaire Bambi Grimotes led the curation of music, vibes and merrymaking.








“I first came to a “Niche Niche” dinner 5 or 6 years ago and didn’t know what to expect,” Weiss says as social media sensation Julia McGuire poses for a photo in front of Heroes purple wall. “When everyone gets together for a beautiful dining experience like this, it’s unforgettable and you leave with a new friend or two. And being chauffeured home in a new Cadillac is just the icing on the cake.”

PHOTOGRAPHS BY KRISTA SCHLUETER