DAVID GRAVER speaks to the founder of Reddymade
Suchi Reddy founded her architecture, design, and public art studio, Reddymade, in 2002. Since the practice’s inception, Reddy has approached spaces with the mantra “form follows feeling,” which she informs with the practice of neuroaesthetics—a field that looks at how our built environment impacts on our brain. With her philosophical approach and artistic touch, Reddy’s led projects that range in depth and dimension—from the first flagship Google retail space in NYC to an interactive AI light sculpture in Detroit’s Michigan Central Station, as well as a minimalist home in Salt Point, New York, in collaboration with the artist Ai Weiwei.
“Our projects never look the same, and the reason for that is that each one is a close collaboration with our client and a reflection of them,” Reddy explains. “I begin by listening closely to how my clients want to feel in the space. I match that to the potential of the physical space through our skill and knowledge. The process is as important as the project.” Reddy imbues every space with her understanding of the knowledge that design truly influences how we feel.
