“And here’s the kicker, when these brands need to clear extra inventory, The Solist swoops in like a treasure hunter.”
BY MICAELA ENGLISH
While diamonds may be a girl’s best friend—diamonds on demand via text? That’s modern soulmate status. In 2025, luxury isn’t only about quality, it’s about reclaiming time and having a personal SA (Sales Associate) on speed dial. New Yorkers, more than most, have mastered the art of life-hacking, especially when price tags aren’t a concern.
With the tap of an app or a text to a coveted number, a celebrity makeup artist, Brazilian lymphatic massage, helicopter, or Gabriela Hearst dress can be ordered and appear at your doorstep in under an hour.
But all that glitters on demand is not gold… or is it? Imagine this: you’re racing to a last-minute birthday bash or scrambling to send a Bulgari Serpenti as a “please don’t file for divorce” SOS by sunset. Enter: The Solist. A VIP fine jewelry and timepiece concierge that New Yorkers are flocking to for all that authentically shimmers (forget the ‘super fakes’). I found out about The Solist via a seriously well-connected friend—the kind who always has the inside scoop and sets trends before they’re even named. “They’ve got all the heavy hitters like Roberto Coin, Franck Mueller, Nanis, and Oris,” she confided. “And here’s the kicker, when these brands need to clear extra inventory, The Solist swoops in like a treasure hunter.”
You can get your Chopard Happy Sport watch, and wear it too. Same day. Genius.
Below, my journey testing out The Solist.
Adorn Thyself
Real talk: I’m not one to drown in bling. My jewelry aesthetic is minimal— elegant with a touch of rebellion; my right ear pierced all the way up to the Cartilage in pearls, a pink-faced Rolex that makes occasional cameos, and a delicate opal bracelet from my boyfriend. That’s it. Simple.
So, when I was paired up with my personal concierge, Lucas, from The Solist, I told him I was on a quest for a new signature piece. Something iconic, subtle, a piece of jewelry that I’d never want to take off but that elevated my look. He texted me, “Is there anything specific you’re gravitating towards”. I sent over a wishlist—a glimpse into my future sparkle —diamond studs, glittering watches, delicate chains, jeweled pendants. Lucas gave me the thumbs up and I headed over to meet my jewelry match.
Arriving at The Solist’s midtown location, I was welcomed with a tray of water, a plush couch, and a personal mirror for try-ons. Lucas went to the back and returned with a treasure trove curated exclusively for me. Three trays of fine jewelry and timepieces, each a thoughtful echo of my wishlist.
I was mesmerized by the kaleidoscope of soft-colored jewels— blue topaz, pink sapphire, diamonds, milky aquamarine—by names like Nanis, Marco Bicego, Chopard, and Roberto Coin. A kid in a 24-karat candy store. The trays were artfully organized by price, sparing me from sticker shock if a beloved piece soared out of budget.
“A kid in a 24-karat candy store.”
I dove into the timepieces—a Bulgari Serpenti Tubogas 18k Rose Gold slithering up my arm with a diamond pave face, a Chopard Happy Sport with its little floating diamonds that move around the face like a snow globe.
Lucas was a true jewelry whisperer—he selected pieces I never would’ve normally picked out for myself—but once I tried them on I fell for every single one. I was totally smitten by a Nanis bracelet in 18-karat gold, adorned with shimmering blue topaz gems that caught the light and looked like clear skies. As I moved on to earrings, I had that soulmate, “when you know you know” moment. Little flower Roberto Coin diamond studs, complete with four petals, and a sparkling center stone. I felt like a princess. I thought I wasn’t an everyday earring person, but once I had these on? Game. Changer.
I went through my favorites once more with Lucas, but those sparkling little flowers? I simply couldn’t say goodbye. Diamonds truly are a girl’s best friend—plus, a personalized service like The Solist is the key to unlocking a whole new facet of who you’ve always been meant to be—a rare gem.
